Factors Influencing Fintech Adoption in Islamic Banking Services in Pakistan

Abstract

Aim of the Study: This study aims to identify key determinants of Islamic banking Fintech adoption in Pakistan utilizing a unified techno–economic–socio-religious framework.

Methodology: The data for this research were collected from 300 respondents through a structured questionnaire using a quantitative and cross-sectional research design. Multiple regression analysis was applied to estimate the impact of independent variables on Islamic Fintech adoption.

Findings: The results reveal that perceived usefulness, perceived financial cost, social norms, and security concerns significantly influence Islamic Fintech adoption. Among these, usefulness and cost considerations emerge as the strongest predictors. In contrast, attitude toward halal banking and perceived self-expressiveness do not exhibit a statistically significant effect once functional and risk-related factors are considered.

Conclusion: This study advances Islamic Fintech literature by offering an integrated techno-economic-social framework and empirical evidence from Pakistan, a context that remains underexplored. The findings provide actionable insights for Islamic banks and policymakers seeking to accelerate Fintech adoption while maintaining Shariah compliance and consumer trust.