The Adoption of Digital Journalism by Pakistani Journalists: Examining External Factors

Abstract

Aim of the Study: The fast growing of digital technology significantly changed journalism, influencing journalists to adopt digital journalism. In this study, researchers examined various external factors that influenced journalists to adopt digital journalism in Pakistan.

Methodology: Researchers used a quantitative method to conduct the study. The technology acceptance model (TAM ) has been applied in this study with a special focus on external variables. The data was collected through a structured questionnaire designed and developed in advance based on five point likert scale and distributed to journalists through WhatsApp, email, and hard copies. These journalists were working in both electronic and digital media simultaneously; they were from Islamabad, Lahore, Karachi, Peshawar, Quetta, and other cities of Pakistan. A total of 100 journalists participated in the survey majority of them were male. Descriptive statistical analysis was conducted using SPSS software.

Findings: The findings of the survey show that faster publishing of news, the freedom to share news, technological advancement, and audience demand for immediate news or real-time reporting significantly influenced journalists to adopt digital journalism in Pakistan. Some other factors like financial issues, job insecurity, economic benefit, government regulation, and censorship also contributed a major role in the adoption of digital journalism in Pakistan.

Conclusion: Overall, the study concludes that the transition toward digital journalism in Pakistan is primarily driven by the need for speed, expanded freedom of expression, technological progress, and growing audience expectations for real-time news and information.