Influence of Social Media Influencers Promoting DIY-Skincare in Pakistan

Abstract

Aim of the Study: Social media influencers have driven skincare procedures increasingly, especially in Pakistan, where consumers of Asian skin type are routinely exposed to DIY trends and cures. The purpose of the study was to acquire dermatologists' opinions on how social media influencers are affecting skincare practices in Pakistani individuals with Asian skin types

Methodology: This qualitative study analyzed dermatologists' perceptions of the impact of social media-driven skincare practice and disinformation surrounding home cures. Seven certified dermatologists took part in semi-structured interviews.

Findings: Findings of the study shows that showed that DIY beauty routines, unauthorized procedures, and kitchen-based therapies often lead to skin damage and complicate professional care.  There is a silence in public understanding since most dermatologists do not use social media for disseminating accurate information.

Conclusion: The study concluded that the public is greatly influenced by popular DIY skincare trends on social media, which frequently favor accessible and affordable solutions above expert treatment. Dermatologists have repeatedly stated that these behaviors cause negative skin responses, particularly when they are endorsed by influencers and non-experts. To better protect the public skin health, results stress the need for controls of influencer-driven skincare content to be stricter, coupled with expert-led digital education.