Exploring the Impact of Social Media on Public Understanding of Climate Change in Punjab, Pakistan

Abstract

Aim of the Study: Environmental deterioration, one of the most critical global challenges of our times, calls for swift and well-organized responses. Public broadcasting in the contemporary period has become a chief avenue for spreading knowledge, encouraging debate, and stimulating participation in climate issues. This research examines how social media aids Punjab, Pakistan, in making environmental conversion appointments and enhancing community awareness.

Methodology: The research employs a mixed-methods approach and involves recorded interviews and surveys with social media influencers, policymakers, and environmental experts. The survey employed a Google Forms-created questionnaire that was shared via Whatsapp among various academically diverse groups. It had seventeen closed-ended questions on it. The sample of the study comprised 233 respondents who filled out the questionnaire employing a convenient and manageable sampling strategy.

Findings: The results indicate that social media can be an effective means for public education, opinion shaping, and shaping environmental change policy debates. Moreover, the training highlights the barriers encountered when using electronic channels for environmental advocacy and effective communication methods.

Conclusion: The research concluded that social media can efficiently bring awareness and interaction regarding climate change. In addition, it underlines the importance of including social media in environmental communication strategies. These findings may assist researchers, practitioners, and policymakers in employing social media more effectively to disseminate messages regarding environmental change.