Exploring the Effects of YouTube Family Vlogs on Youth: A Study of Hazara University Mansehra, Pakistan

Abstract

Aim of the Study: Social media applications, especially the YouTube is one of the most famous and important application used around the globe for different purposes like education, information and entertainment. Among these programs family vlogs is introduced in recent years in Pakistan to show lifestyles and variety of content for the viewers to get themselves entertained and educated.

Methodology: This research study was based on survey technique to investigate and explore the impact and effects of family vlogs on youth. Sample size for this research study was 197 young students both male and female studying in different disciplines of Hazara University. The data was collected through close ended questionnaire and uses gratification theory of media effects was applied for relevancy.

Findings: The empirical analysis of the data reveals that overall majority of the respondents use social media especially the YouTube for different purposes but the most common is entertainment and they spent more than two hours on watch family vlogs on YouTube.

Conclusion: The study concluded that among different family vlogs, ‘Raja But’, was the most famous and entertaining family vlog. The analysis of the data also reveals that lifestyles of family vloggers affect the life of viewers.