Effects of Pakistani TV Dramas on Cultural Values of Young Females of Pakistan

Abstract

Aim of the Study: This study investigates the influence of Pakistani television dramas on viewers’ cultural perceptions, social behaviors, and lifestyle choices. The primary aim was to explore how drama content affects values related to gender roles, family structures, modesty, fashion, and personal behavior.

Methodology: A quantitative research design was employed, utilizing a structured questionnaire to collect data from 101 female respondents, primarily young adults who are regular viewers of Pakistani TV dramas. The survey comprised multiple questions categorized into thematic areas, including cultural representation, gender role perception, influence on fashion and lifestyle, and personal values. Descriptive statistics such as frequency, percentage, mean, and standard deviation were used to analyze the data.

Findings: Findings reveal that Pakistani TV dramas significantly shape viewer perceptions and behaviors. Participants reported that dramas influence their views on gender roles, inspire fashion trends, and affect emotional responses and family interactions. While some respondents appreciated the reinforcement of traditional values, others expressed concern over the growing influence of modern and Westernized themes in drama content.

Conclusion: In conclusion, Pakistani TV dramas play a dual role-preserving traditional culture while also introducing and normalizing new social norms. This highlights the need for a balanced approach in media production to ensure responsible cultural representation and societal impact.