EndSARS Protest Philosophy as a Reminder of Rebranding Nigeria Campaign’s Objectives for Sustainable National Development

Abstract

Aim and Objectives: The study is aimed at directing our national consciousness towards the needs to rebrand our national image and values through the possible adoption of the objectives of national character reformation. To rebrand is to change the package of recognition and identity for better marketing and productivity. It is about image representation for positive acceptability in wide global space. The study posited that the problematic cause of rebranding personal and local character for the sole purposes of engendering the needful and conventional factors of Sustainable National Development (SND) were recently the concerns of EndSARS Protest Philosophy (EPP).

Methodology: It employed a phenomenological method of enquiry which is hinged on the historical and expository assessment of events and issues.

Findings: Indispensably, there are links of the contents of EPP to the objectives of Rebranding Nigeria Campaign (RNC) as the politically aborted Federal Ministry of Information’s programme of National Orientation Agency. It recognised that the RNC re-initiated the national needs for character reformation as a means of achieving vibrant SND, hinged on national unity and integration, and which is also the basis of EPP.

Conclusion: There are tactical and resourceful needs to revisit and adopt the contents of EPP as a basis of national characters reformation for positive realization of SND becomes very economically and politically indispensable, following the trending nature of national consciousness which are away from the national values and identities that we are known for as a people.