The Evolving Relationship between Digital and Conventional Media: A Study of Media Consumption Habits in the Digital Era

Abstract

Aim of the Study: The study examine and evaluate the changing trends in media consumption behaviors throughout the digital age. The primary emphasis is placed on comprehending the interactive relationship between digital and traditional media channels and providing valuable insights into how consumers interact with and adjust to these evolving media environments.

Methodology: The use of quantitative data analysis approaches, including descriptive statistics and perhaps inferential statistics, was carefully chosen using a time-efficient sampling technique, and their responses to a Google Forms survey that included (20) carefully crafted questions about their demographics and included a sample size of (N=500) media habits and feelings about different forms of media were analyzed in depth.

Findings: The findings of the data revealed a clear leaning toward digital media, especially when it came to social media, streaming services, and online news websites and digital media was universally praised by respondents for its accessibility, enormous content library, and ability to be accessed whenever desired. Nonetheless, it is clear that many respondents valued the in-depth analysis and reliable reporting that characterize traditional forms of journalism. There were younger generations favoring digital media and older generations remaining steadfast in their devotion to traditional outlets.

Conclusion: The Study concluded that the media business must quickly adjust to this shift since it indicates digital media will soon dominate the media consumption landscape. In the modern era of digital media, it helps us better comprehend the complex relationship between new and old forms of communication. The study's open methodology and strong results provide a firm footing for further investigation, and they highlight the need for the media industry to adapt to the changing interests of consumers.