Vol. 6 No. 4 (2025): Online Media & Society

View Vol. 6 No. 4 (2025): Online Media & Society
Published: 2025-12-30

Articles

  • Decoding Sponsored Ads: Investigating the Role of Visual Literacy in Shaping Consumer Perception and Purchase Intent on Instagram

    Amara Shoukat, Ayisha Hashim, Nawaal Zubair (Author)
    1-20
    DOI: https://doi.org/10.71016/oms/6n238647

  • An Analysis of Facebook Pages Promoting Sustainable Agricultural Practices to Combat Climate Change

    Muhammad Waqas, Dr. Sajid Hussain, Asif Ali (Author)
    21-38
    DOI: https://doi.org/10.71016/oms/fmm8gx26

  • The Impact of Digital Communication Overload on Employee Burnout and Psychological Well-Being

    Nida Iqbal Soomro, Muhammad Fahim Baloch, Hasrat Babul, Zakir Hussain (Author)
    39-50
    DOI: https://doi.org/10.71016/oms/rah1qb32

  • Televised Femininity and Digital Afterlife: Rereading Pakistani Drama Heroines through Online Audience Reception

    Kiran Arif, Dr. Maliha Ameen, Kinza Waqar-un-Nisa (Author)
    51-78
    DOI: https://doi.org/10.71016/oms/8yfchb08

  • The Emerging Technology (ChatGPT) AI and its Influence on Student Learning Performance: A Case Study of University of the Punjab Lahore

    Iqra Rafiq, Dr. Sajid Hussain (Author)
    79-90
    DOI: https://doi.org/10.71016/oms/mkwwfw81

  • Psychological Effects of Instagram Social Media Application on Educated Youth

    Dr. Majid Ul Ghafar, Dr. Shujaat Ali Khan, Mahnoor (Author)
    91-101
    DOI: https://doi.org/10.71016/oms/qe986z57

  • Agency-Curated Journeys: A Netnographic Account of Mediated Tourism and Digital Storytelling in Pakistan

    Wasia Aamir, Dr. Shafia Azam, Prof. Dr. Muhammad Bilal (Author)
    102-118
    DOI: https://doi.org/10.71016/oms/xxhhxb44