SHOUKAT, Amara; HASHIM, Ayisha; ZUBAIR, Nawaal. Decoding Sponsored Ads: Investigating the Role of Visual Literacy in Shaping Consumer Perception and Purchase Intent on Instagram. Online Media and Society, [S. l.], v. 6, n. 4, p. 1–20, 2025. DOI: 10.71016/oms/6n238647. Disponível em: https://hnpublisher.com/ojs/index.php/OMS/article/view/781.. Acesso em: 6 jun. 2026.