Analyzing the Effect of Psychological Capital Dimensions’ on Employee Innovative Behavior with Mediating Role of Work Engagement and Moderating role of Climate for Innovation in Advertising Agencies of Pakistan
DOI:
https://doi.org/10.71016/oms/c4yf4r93Keywords:
Psychological Capital, Employee Innovative Behavior, Work Engagement, Climate for InnovationAbstract
Aim of study: This study analyzes the impact of Psychological Capital Dimensions on Employee Innovative Behavior with Mediating Role of Work Engagement and Moderating role of Climate for Innovation in Advertising Agencies of Pakistan
Research Methodology: Questionnaires were distributed to 250 employees working in advertising agencies total of N = (221) questionnaires were returned. Hayes macro models were used for regression analysis.
Results: The results show that psychological capital affects the innovative behavior with mediation of work engagement. The results also depicted that innovative climate does not moderate between work engagement and innovative behavior.
Conclusion: Overall this study reveals that psychological capital dimensions affect the employee innovative behavior among the employees of advertising agencies and strategies should be design at organizational level in order to boost the innovative behavior at workplace.
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Copyright (c) 2022 Sara Afzal, Dr. Ayesha Noor, Dr. Fozia Malik (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
