YouTube as a Digital Learning Tool: Analyzing its Effectiveness in Supporting Student Education

Abstract

Aim of the Study: In today's society, online media, particularly social media, has a significant influence on young people. Therefore, this research study aimed to examine the effects of YouTube on students' education in Pakistan.

Methodology: To collect data from the participants, the researchers used a survey approach in conjunction with a quantitative study design. A self-designed questionnaire, consisting of Likert scale close-ended questions in three parts (respondents’ demographics, general usage of YouTube, and educational benefits), was used to collect data from 192 respondents. The researchers utilized non-probability available and convenient sampling to collect data from students in Rawalpindi. The questionnaire was distributed to the target audience via Google Forms and WhatsApp.

Findings: According to the research, YouTube is the most widely used social networking site among youth, especially students. Students usually use YouTube for their educational purposes and argued that variety of lectures available online that play key role in learning among university students.

Conclusion: The study concluded that YouTube has a positive impact on students' educational activities, co-curricular activities, and skill enhancement. Students found satisfy from the lectures/content available online.