Content Analysis of Mustafa Amir Murder Case: A Comparative Study of ARY News and Geo News

Abstract

Aim of the Study: This study examines the contrasting media narratives surrounding the Mustafa Amir Murder case in Pakistan, focusing on coverage by ARY News and Geo News. The research aims to analyze how these influential news outlets framed the case and explore the potential implications for public perception and societal discourse about justice and accountability.

Methodology: Using qualitative content analysis, the study systematically compares prime-time news segments from both channels. The analytical framework incorporates Entman's Framing Theory and McCombs and Shaw's Agenda-Setting Theory to evaluate differences in thematic focus, linguistic tone, and narrative construction. Data was collected from official YouTube archives covering the period from the victim's disappearance to the perpetrator's confession.

Findings: The analysis reveals divergent reporting approaches: ARY News employed sensationalist framing, emphasizing police incompetence and systemic failures through emotionally charged language, while Geo News maintained a fact-based focus on forensic evidence and judicial procedures. These distinct narratives demonstrate how selective framing can shape public understanding of crime and justice, with ARY News potentially mobilizing calls for reform and Geo News reinforcing institutional legitimacy.

Conclusion: The study highlights the media's powerful role in influencing public discourse on high-profile crimes in Pakistan. It underscores the need for responsible journalism that balances investigative rigor with ethical reporting standards. Despite only focusing on two broadcasters, the study offers insightful information about the effects of media framing and recommends that digital platforms and longitudinal analysis be used in future research to better understand the influence of media on society.