Working with the Males: Exploring the Perception of Female Media Graduates about Choosing Media Industry as their Career

Abstract

Aim of the Study: In this study, researcher explored the perceptions and experiences of female media students about their career choices within the media industry. By examining their perspectives, the study shed light on the challenges and barriers faced by aspiring female media professionals.

Methodology: In the study, the researcher sought to understand how opportunities, stereotypes, and representation impact decision-making processes, and this was done through the use of the quantitative research approach. The sample size used in gathering the data (n=200) was made up of female media graduate through self-designed questionnaire. Non-probability (purposive sampling) was used to select the sample.

Findings: This research discovery shows that the female media graduates have a clear understanding of their decision to pursue media as their career. They desire the same opportunities as men receive, they desire a good working environment, and flexibility in working hours.

Conclusion: The research was found to advocate gender equality and diversity in the media industry through the education of schools, media houses, and policy makers about the need to make the environments more inclusive and supportive.