Traditional Media Coverage on Climate Change and its Effects on Public Opinion in Pakistan

Abstract

Aim of the Study: The goal of the study is to determine how Pakistani conventional media influences public opinion and educates the general public. The article also discusses the negative effects of climate change that Pakistan will soon have to deal with, using the Media Dependency Theory.

Methodology: Researchers used a sample of (N=77) individuals in a quantitative investigation strategy. To choose individuals from various regions in Rawalpindi, Lahore, Islamabad, and Karachi, convenience sampling was used. Data was gathered using a self-created survey that included topic-specific questions and statistical information. For the factual analysis, SPSS was used, and unimaginable information was provided. To these respondents, an online survey questionnaire was given.

Findings: Research revealed that the majority of respondents disapproved of traditional media portrayals of measures to combat climate change, despite the fact that the issue has a substantial influence on society, the environment, the economy, and public health. Researchers and coverage in the media must coordinate in order to properly address this issue and provide the public with accurate and thorough information.

Conclusion: Pakistan's conventional media does not do a good job of covering climate change because of a number of issues, including few resources, conflicting agendas, and maybe a lack of awareness of the issue's seriousness. Still, there are a number of reasons why it merits additional attention. First of all, millions of people in Pakistan are directly impacted by severe storms and shortages in water, two effects of climate change that Pakistan is particularly sensitive to. Second, more media attention to the problem can help people comprehend it more effectively and become more aware of it, which will enhance the backing of initiatives to lessen it and adapt to it. Thirdly, media coverage has the power to motivate politicians to act decisively by drawing attention to the connections between the effects of climate change and problems like food security, poverty, and public health.