Vol. 6 (2025): Print, Radio, TV & Film Studies

Articles

• Greenwashing in TV Advertisements: Measuring Audience Trust and Awareness of Misleading Eco-Claims

  Dr. Ghulam Safdar, Adina Zaheer (Author)

  1-14

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  DOI: https://doi.org/10.71016/prtfs/wyt6za62

• Power of Traditional Music: Exploring the Type of Music which Change the Mood Swings of Females of Pakistan

  Kiran Shahzadi, Syeda Nameen Fatima (Author)

  15-29

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  DOI: https://doi.org/10.71016/prtfs/29sxcj50

• Semiotic Analysis of Celebrity Endorsement in Tea Commercials on Pakistani TV Channels

  Zeeshan Tariq, Dr. Aqeel Ahmed (Author)

  30-46

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  DOI: https://doi.org/10.71016/prtfs/fg0dfy47

• The Impact of the Portrayal of Women in Television Commercials on Adult’s Attitudes in Rawalpindi, Pakistan

  Maham Sarfraz (Author)

  47-62

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  DOI: https://doi.org/10.71016/prtfs/hv5jdy95

• Audience Perception of Social Issues Portrayed in Contemporary Pakistani Television Dramas: A Quantitative Analysis

  Eman, Munaza Azam (Author)

  63-73

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  DOI: https://doi.org/10.71016/prtfs/p3522997