Exploring Public Perception of TV Dramas in Shaping Attitudes towards Loyalty and Betrayal in Relationships

Abstract

Aim of the Study: The increasing presence of broadcast and online relationship narratives has prompted concerns about their influence on young people’s perceptions of loyalty and disloyalty. This study examines how Pakistani television dramas shape young viewers’ attitudes toward trust, commitment, and relational fidelity, drawing on Cultivation Theory to explore links between media consumption and the internalisation of loyalty-related norms among individuals aged 18–30.

Methodology: A quantitative research design was employed using an online survey of (n=262) participants. The instrument included 45 Likert-scale items assessing perceived media influence, attitudes toward dramas, and views on loyalty and betrayal, alongside demographic information, viewing frequency, and exposure hours. Data were analysed using descriptive statistics, Pearson correlation, linear regression, independent sample t-tests, and one-way ANOVA.

Findings: Findings indicate that perceived influence of TV dramas is a strong predictor of loyalty attitudes (β = .60, p = .001) and a weaker predictor of betrayal attitudes (β = .28, p = .001). Females reported higher perception and loyalty scores than males. Viewing frequency significantly shaped attitudes, with infrequent viewers showing stronger relational perceptions. Correlation and regression results confirm that stronger perceptions of drama influence align with higher endorsement of loyalty and heightened perceptions of betrayal.

Conclusion: The study concludes that Pakistani dramas play a meaningful role in shaping youth perspectives on relationship norms. Continuous exposure to dramatized portrayals of loyalty and disloyalty fosters emotional involvement and influences beliefs about trust, faithfulness, and ethical conduct in intimate relationships. The findings underscore the need for media literacy initiatives and more balanced content to support healthier relational perceptions among audiences.