Exploring Public Perception about Traditional Media Coverage on Climate Change

Abstract

Aim of the Study: This study intends to investigate the function of traditional media in the formation of public opinion about climate change in Pakistan. It looks into the consumption patterns of media, the credibility of climate-related news, and the reach of traditional media in creating awareness among the public and engaging the government on environmental issues.

Methodology: The research adopted a quantitative survey-based approach and collected the data from 231 respondents. In the study, descriptive statistics, correlation analysis, t-tests, and ANOVA were used to examine the relationships of demographic factors, media consumption, and public perceptions about climate change.

Findings: The results show that respondents are rather doubtful about the role of media in raising visibility to such issues in climate change. Traditional media remain the most important source of information; however, many respondents lamented its coverage as being reactive rather than proactive. It further shows that there are significant relationships between media consumption, demographic factors, and public opinion on climate change. ANOVA results also indicate differing levels of media perception with regard to age and level of education.

Conclusion: The findings point to a need for much deeper and more proactive coverage of climate change in traditional media. Media organizations and policymakers should enhance climate journalism in order to better inform and engage the public on environmental issues. Addressing these shortcomings would contribute to creating a more informed and climate-conscious society in Pakistan.