Effects of Religious Programs on Women of Bahawalpur

Abstract

Aim of the Study: Pakistan is Muslim country and its birth was based on the concept of Islamic religion. Religion is set of beliefs that people follow to live their lives. The core purpose of current study was to know about the effects of religious television programs on women.

Methodology: Study was conceptual related with “Cultivation Theory”. Methodology of research was survey and data collected from (N=400) female respondents of Bahawalpur Pakistan about effects TV religious programs on their lives. Data was collected using avail and convenient (non-probability) sampling technique.

Findings: Findings of the study showed that aged women specially married women give sufficient time to the religious programs.

Conclusion: The study concluded that women are heavy viewers of religious programs and adaptation of religious values is significant impact on female especially married housewives.