Effects of Mass Media Reports on Police Performance: A Case Study of Swat

Abstract

Aim of the Study: The study aimed to find media reports about police performance and effect of media reports on the performance of police.

Methodology: Using quantitative method, the researchers collected data through survey and random sampling technique was adopted to collect the data from target pubic. Self-designed questionnaire used as tool consisted on close-ended questions and was distributed among 300 policemen in District Swat. In return, (N=232) questionnaires were returned hence response rate was 77%. Data was analyzed using (SPSS), and results presented in the form tables.

Findings: Findings of the study revealed that qualified offers, the use of technology and female police force required in the area for the betterment of the society, crime control, and culture restrains.

Conclusion: The study concluded that high qualified force needed to tackle crimes as well as for the positive image building of police force. It was also revealed that the relation between mass media and police is very important in positive image building of police in the society. Furthermore, professionalism and equipped with latest technology can be more fruitful to increase the police performance.