Portrayal of Women in Pakistani Urdu Dramas: Public Perception of Residents of District Swat

Abstract

Current research study is about portrayal of women in Pakistani Urdu dramas. Urdu drama content is available on almost every platform from mainstream media to social media. It has been proved from pervious researches that dramas are influential and it can change public perception. With the hypothesis, Urdu dramas also portray content which effect Pakistani society. This research study observed portrayal of women in Pakistani Urdu drama in terms of positivity, negativity and dominant or less dominant or cruel. Apart from it this research study also found Swat's people perception towards portrayal of women in Pakistani Urdu dramas. Using the survey method, the researchers used questionnaire to identify women portrayal in Urdu dramas and perception of people of Swat towards it. The study focused to identify either representation of women influence or cultural perspective. The study also tried to identify how much drama influence is on individuals own perspectives. Which types of dramas are famous among young ones of Swat and apart from it for what purpose they watch Urdu dramas. The researchers tried to answer some of these questions in this research study.