Television as a Source of Cultural Inspiration: Measuring Impact of Television Programs on Cultural Values of Youth

Abstract

Television is cheap source of information that provides various programs regarding to social, political, cultural and entertainment. Where television has become part of every home, there it has also caused of various effects. These effects have already discussed in the past and vast literature is available that shows strong relationship among public. The objective of this article was to examine the impact of television on cultural values of adolescents. This research study was developed based on the survey and data was collected from n=200 university students using self-designed questionnaire. The results presented by applying statistical tests and two-dimensional graphic representation using a software visualization approach. It is observed that excessive use of electronic media (mainly television) among young people leads to a conventional diminution of the cultural and traditional virtues, whereas it found lack of presentation of women image according to the religious concept.