The Role of Media to Bring Girls into Education: A Case Study of University of Swat

Abstract

In any society, male and female have the equal rights to get education. The aim of the current study was to explore the role of media in education especially for girls to bringing them towards education. Using survey technique, the research study cover the population of Swat, Pakistan and data was collected from n=140 females studying in university. Data was collected by designing well structure questionnaire consisting on close-ended questions. Study was based on ―Agenda Setting Theory‖ that how media set its agenda towards promotion of education especially among females of Pakistan. The finding of the study explored that media playing significant role in promoting education among youth especially among women. Study concluded that in this era of technology, most of the families allowed their daughters to get education due to the campaigns of media.