Influence of Television Content about Pakistan’s Development in Perceiving Government’s Performance

Rimsha  Javed; Moneeba  Iftikhar

doi:10.71016/prtfs/t77a9r84

Authors

Rimsha Javed Lahore College for Women University Lahore, Pakistan. Author https://orcid.org/0009-0004-0530-457X
Dr. Moneeba Iftikhar Lahore College for Women University, Lahore, Pakistan. Author https://orcid.org/0000-0001-6850-4203

DOI:

https://doi.org/10.71016/prtfs/t77a9r84

Keywords:

Public Opinion, Government’s Development, Television Content, Talk Shows, Political Satirical Programs, People’s Perception

Abstract

Aim of the Study: To determine the influence of television content on the opinion of public regarding performance of government, the survey based research design was carried out in online survey in Lahore, Pakistan.

Methodology: The survey was conducted only online because of the COVID-19 outbreak in the quarantine crisis situation. A random sample of (N=300) students was chosen and the questionnaire was completed.

Findings: The study findings showed that television news channels play a greater role in that people's expectations and shifting their attitudes to the output of the government. Suppose that the premeditated elected government tightened people's opinion quality and people saw what they watch on TV.

Conclusion: Study concluded that television content is massive presumptive knowledge documentation. In this study, the audience and political phenomenon programs like the political talk shows and political satirical programs like, "Mazakrat" and "Hasb-e-Haal" were examined as political awareness and people's perception affected a lot after watching these shows.

Author Biographies

Rimsha Javed, Lahore College for Women University Lahore, Pakistan.

Scholar, Department of Mass Communication,
Dr. Moneeba Iftikhar, Lahore College for Women University, Lahore, Pakistan.

Lecturer, Department of Mass Communication,