Coverage Given to Inflation of Essential Commodities by “The Daily News” and “Daily Dawn”: A Comparative Analysis

Abstract

Aim of the Study: The aim of the study was to investigate the role of print media in highlighting the issue of inflation of essential commodities by Pakistani print media i.e., The Daily News and Daily Dawn.

Methodology: Using qualitative research design, the researcher tried to explore the print media’s role in highlighting inflation of essential commodities. The data was collected from the top raked English newspaper of Pakistan i.e., The Daily News and Daily Dawn. Researcher collected data (news stories) of both newspapers of two months (March and April, 2023).

Findings: The results revealed that overall daily The News published a greater number of stories i.e. 74 and spared 10174 as compared with Daily Dawn. The data tabulation and its analysis support the first hypothesis i.e., “it is more likely Daily the News published more number of stories on Inflation as compared to Daily Dawn”.

Conclusion: The study concluded that print especially the English newspaper showed great concern on the issue of inflation to aware and educated the masses through their news stories. Both English dailies provided special attention to the issue of inflation which no doubt very essential for everyone in the country to understand.