Cultural Effects of Turkish TV Dramas on Youth: A Case Study of Hazara University Mansehra

Abstract

Aim of the Study: The study aims to explore the contents presented in Turkish Dramas as well as how these contents are influencing Pakistani youth and Pakistani culture. Moreover, due to the nature of similar social issues and problems, the study also aims to explore the impact of the dramas on family relationships.

Methodology: Researcher adopted quantitative (survey) technique to collect the data from the target public. A sample of (N=200) respondents were selected from the Hazara University Mansehra. Self-designed questionnaire was used to collect the data on available and convenient sampling technique. The collected data was analyzed using SPSS.

Findings: The study revealed a slightly higher representation of males (57.5%) compared to females (42.5%). In terms of age, the majority of participants (54%) fell within the range of 20 to less than 22 years, indicating that this age group was more actively engaged in the study and highest percentage (53%) belonged to the science discipline, followed by 27% from arts and 17% from social sciences. A significant majority (93.5%) of the participants reported watching dramas. Only a small percentage (6.5%) reported not watching dramas. The comparison of four options (not at all, rarely, frequently, and very frequently) showed that a considerable number of participants (57 students) reported frequently watching Turkish dramas, followed by 50 students who reported watching them very frequently. This indicates that Turkish dramas have a notable impact on the viewers' drama preferences.

Conclusion: Overall, the study concluded that Turkish dramas have gained popularity among Pakistani viewers, with a considerable portion of the studied population watching them frequently or very frequently. This influence can be attributed to factors such as compelling storylines, cultural appeal, and diverse perspectives depicted in Turkish dramas. The study highlights the need for further research to explore the specific effects and implications of this influence on the Pakistani drama industry and its viewership patterns.