Pirzado AH, Sangi SA, Shaikh MR, Shaikh JA. Examining Celebrity Influencers’ Credibility through Social Media towards Purchase Intention: The Moderating Role of Materialism. OM&S [Internet]. 2022 Dec. 30 [cited 2025 May 9];3:213-27. Available from: https://hnpublisher.com/ojs/index.php/OMS/article/view/314