The Impact of Digital Media (Binge-Watching) Practices on Vision and Neurological Well-Being

Authors

DOI:

https://doi.org/10.71016/oms/1h9vmg53

Keywords:

Binge-Watching, Digital Media Consumption, Vision, Neurological Well-Being, Neuro Transmitter Activity

Abstract

Aim of the Study: This study aims at exploring the potential effects on vision and neurological well-being. In terms of vision the prolonged screen exposure may affect digital eye strain, blurred vision, dryness, tear vision stability, blue light exposure, myopia, reduced blink rate, accommodative response etc. In addition to vision, potential damages to neurological well-being are more far reaching which include effects on cognitive skills, sensory processing, physical and mental health issues including emotion/ mood and neuro-transmitter activity.

 Methodology: Quantitative data analysis was used in which a deliberate and all-encompassing questionnaire was formulated and uploaded on Google survey. Sample comprises of 207 participants from university students using non-probability (convenient sampling). The questionnaire covered screen use of digital media and binge-watching practices and their effects on Vision and Neurological Well-Being. Survey comprised of 15 questions linked to the phenomenon, its effects and cognizance level of the society.

Findings: Study established that people remain inseparably involved with screens due to multiple reasons (official, entertainment and social interaction) and utilize multiple platforms for the purposes. Majority of the participants revealed that prolonged screen exposure has created negative effects on their vision and neurological well-being, however, a certain degree of non-acceptance is visible due to increased dependency and the charm/ fascination.

Conclusion: Research highlights the requirement of accepting the fact that screens are integral part of our lives and they come as a package with certain advantages and disadvantages. What is important, that we become the responsible users to accrue maximum dividends from these platforms? We must identify and more importantly accept the risks so that an institutionalized mechanism is orchestrated to address these issues in an amicable manner.

Author Biographies

  • Anila Imran, Rawalpindi Women University, Rawalpindi, Pakistan.

    MPhil Scholar, Department of Media and Communication Studies,

  • Dr. Nazia Rehman, Rawalpindi Women University, Rawalpindi, Pakistan.

    Lecturer, Department of Media and Communication Studies,

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Published

2025-08-12

How to Cite

Imran, A., & Rehman, N. (2025). The Impact of Digital Media (Binge-Watching) Practices on Vision and Neurological Well-Being. Online Media and Society, 6(3), 33-48. https://doi.org/10.71016/oms/1h9vmg53