Exploring the Facebook Behaviors and Attitudes of Pakistani Baby Boomers
Keywords:Facebook, Behaviour, Attitude, Baby Boomers
Aim of the Study: Baby boomers, individuals born between 1946 and 1964, represent an influential generational cohort in several nations. This study looked at the Facebook behaviors, motivations, and perceptions of baby boomers in Pakistan.
Methodology: For data collection, aged 58 and older respondents were selected. Rich insights into this generation's experiences with social media were gathered through in-depth interviews with a select sample.
Findings: According to the findings, users predominantly used Facebook for social networking, entertainment, and information searching. A strong cultural emphasis on relationships with family members seems to boost the social drivers of Facebook use in Pakistan. Privacy hazards, disinformation, and addiction were major concerns. Attitudes ranged from enthusiastic to skeptical, due to gaps in digital literacy and activity levels across the respondents. The pros and cons of staying in touch were evaluated against its drawbacks of wasting time.
Conclusion: The changing digital landscape involves engagement tactics that meet the needs of this cohort without assuming resistance or homogeneity. Further studies should be conducted to investigate cross-generational comparisons and how user experiences may change over time.
Copyright (c) 2023 Anum Zulfiqar, Prof. Dr. Khalid Sultan, Dr. Ayesha Siddiqua (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.