From Perception to Influence: The Impact of Online Advertisements on Advertisers

Abstract

Aim of the Study: In this era of technology, digital media dominates every aspect of life, with mobile phones being essential to everyday chores. Technology use extends beyond workplaces, influencing buying behaviors. Companies leverage social media to attract consumers.

Methodology: The study employed a qualitative methodology, using structured interviews with advertising agencies in Pakistan. A purposive sampling technique was used.

Findings: Results aligned with existing literature, showing that social media provides valuable analytics and real-time campaign performance insights. This data helps agencies refine strategies and make informed decisions for optimal results.

Conclusion: The study concluded that viral marketing is a key goal, and social media can be used to create campaigns that can rapidly increase brand visibility and engagement. The continuous evolution of technology ensures that digital media will remain a pivotal tool for advertisers in the future.