The Role of Culture Mediating the Social Media in Eliminating the Gender Inequality

Abstract

Aim of the Study: This study investigated the impact of social media on gender inequality, considering cultural diversity and online activism. Using interpretivism as the theoretical framework, the research explored perspectives from diverse social media users.

Methodology: The methodology used in this research was quantitative research. This approach uses systematic collection and statistical data analysis. There were some variations in the sample size of the study. One descriptive analysis involved about ten participants and another regression analysis observed 9 to 19 participants. The sampling technique was purposive sampling which aimed to reflect the diversity of culture and gender relations of social media users. The targeted population was the general public of social media users who have diverse cultural backgrounds.

Findings: Results indicated that approximately 60% believe social media can amplify gender equality efforts, while 28% express concerns about potential negative effects like cyberbullying. The study utilized regression analysis, revealing a significant positive relationship between social media and gender equality, with a 66% variation in responses. Moreover, a moderate positive association found between cultural diversity, social media, and gender inequality.

Conclusion: The study concluded that understanding cultural norms is crucial when examining the influence of social media on gender inequality. While the study acknowledges limitations, such as sample size and reliance on self-reported data, it underscores the need for platforms to address biases and promote inclusivity for effective gender equality efforts.