Understanding Women’s Experiences of Empowerment through Social Media in Pakistan

Abstract

Aim of the Study: In Pakistan women are a significant part of the population and women play an important role in the economy of the country. The research study focused on the true sense of the women empowerment and researchers tried to find out that who are the truly empowered women are in Pakistani society.

Methodology: The researchers applied the theory of uses and gratification to find out how women use social media to gratify their needs. For the research purpose the researchers choose qualitative approach and conduct in depth interviews to 10 working women. The women were chosen by the simple random sampling.

Findings: Findings of the research showed that women who are financially independent and have the sense of their legal rights are the truly empowered women in the Pakistani society.

Conclusion: The study concluded that women of this digital age are much better aware of their abilities and capabilities, and they are very well aware of how to utilize social media for their personal and professional grooming.