Effect of Social Media Marketing of Food on Obesity among Youth

Abstract

Aim of the Study: The study investigates the influence of social media marketing of food on obesity among the youth in Faisalabad. With the proliferation of social media platforms and their widespread use young individuals, concerns about the impact of online food promotions on dietary habits and health have grown.

Methodology: This research employs a mixed-methods approach, including surveys, to delve into the dynamics between social media marketing and obesity. For age group and gender, male and female participants from the 14–18, 19–23, and 24-28 age groups were chosen for the sample in this study. Furthermore, the responder made their choice by using purposive sampling. In the end, 300 people made up the sample size.

Findings: This research work has shed important light on the complex interaction between food marketing on social media and its effects on childhood obesity in Faisalabad. The findings underline the critical role that online platforms play in determining dietary preferences and practices, underscoring the urgent need for focused interventions. According to the study, young people in Faisalabad are exposed to a lot of food-related information on social media, with fatty food commercials being especially enticing.

Conclusion: The study's conclusions have a number of ramifications for those who develop health policies, as well as for marketers, teachers, and digital platforms. While corporations should change their emphasis to promoting healthier options, regulatory measures should be enhanced to limit the promotion of harmful meals to younger audiences. Peer-led health efforts can leverage peer influence for good habit change, and digital media literacy projects can equip kids with the tools to analyze marketing messages critically. Overall, this study adds to our understanding of the complex relationship between teenage obesity and social media marketing. Stakeholders may work together to mitigate the harmful effects of online food marketing and provide a better food environment for the young in Faisalabad by putting the study's suggestions into practice.