Digital Learning of Children through YouTube: Perception of Young Parents in Lahore

Abstract

Aim of the Study: This research seeks to explore the perception of young parents about YouTube as a source of learning for their children.

Methodology: The research incorporates qualitative research design, conducting in-depth semi-structured interviews of 10 young parents, who have kids aged between 1-5 years. The couples are selected through convenient sampling technique from Lahore. The researchers adopted cognitive development theory and social learning theory as theoretical framework for this study. The researchers used thematic analysis to analyse the data.

Findings: The findings of the current study highlight that YouTube is playing an important role in language learning through phonics and rhymes, inculcating etiquettes, object recognition and pre-school education (alphabets and numbers recognition). YouTube also plays a role in familiarizing the children with global culture and it contributes to their personality development. However, the study also reveals that children are also learning aggressive behavior and that they tend to engage more with the digital world rather than physical one. The children are also learning different patterns of social interaction, while watching videos on YouTube.

Conclusion: The study adds to the body of knowledge in terms of explaining the dimensions of YouTube consumption among children and contribute to the discussion on the role of technology in the development of early childhood.