Exploring the Influence of Animated Medical Videos on Twitter: How Social Media Shapes Public Perception of Human Body Medical Procedures

Authors

Keywords:

Media, Twitter, Bots, Hashtags, General Knowledge, Tweets, Twitter Accounts

Abstract

Aim of the Study: This study aims to evaluate the role of digital media in health communication to facilitate the public to educate about health-related procedures through animated videos that educate people about different operations and proper functions of the human body. This, on the one hand, gives the public a better understanding of health issues and makes it easier for doctors to guide patients through animated videos about surgical procedures or procedures involving the human body.

Methodology: To conduct this research, a method of quantitative analysis versus content analysis was used. Data were accessed from over 200 Twitter accounts, of which 3 were selected, and 5 tweets from each account were selected for analysis by measuring their reach in terms of views, likes, re-tweets, and comments.

Findings: The content analysis results indicate that animated videos of various surgical procedures, human body functions, and procedural systems of various human organs are attracting great public interest, and millions of people have viewed and shared these videos.

Conclusion: The study concludes that animated videos are useful for understanding human functions, processes, and body parts. Twitter's role in spreading health communications is remarkable and serves to educate the general public.

Author Biographies

  • Ghias Akram, MASRO (Media and Security Research Organization), Islamabad, Pakistan.

    Chairman, 

  • Dr. Moazzam Naseer, Riphah Institute of Media Sciences, Islamabad, Pakistan.

    Associate Professor, Department of Media Studies, 

  • Syed Muhammad Hasnain Raza, NUML Islamabad, Pakistan.

    Lecturer, Department of Media & Communication Studies, 

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Published

2023-06-30

How to Cite

Akram, G. ., Naseer, M. ., & Raza, S. M. H. . (2023). Exploring the Influence of Animated Medical Videos on Twitter: How Social Media Shapes Public Perception of Human Body Medical Procedures. Online Media and Society, 4(2), 66-77. https://hnpublisher.com/ojs/index.php/OMS/article/view/37