Impact of Online Media on Exploring Luxury Pret Fashion Trends among Brands

Authors

Keywords:

HSY, Maria.B, Nomi Ansari, Zainab Chottani, Bridal and High Formal Dresses

Abstract

Aim of the Study: This study is intended to look into the high-end fashion trends across four major Pakistani bridal and formal wear brands: HSY, Maria.B, Nomi Ansari, and Zainab Chottani. The study's objective is to contrast the pricing, style, embellishment and materials of various brands' dresses.

Methodology: The nature of this investigation was qualitative. The four images for each brand were picked from the portfolios of Zainab Chottani, Nomi Ansari, Maria.B, and HSY. Pictures of the dresses were taken from the official websites of chosen brands on the internet. The data are gathered using purposeful sampling. On the basis of pricing, style, embellishment and materials, these dresses were contrasted.

Findings: The most popular fabrics are chiffon, silk, organza net, and jacquard; these come in a variety of textures, and net dupattas with decorative work are also popular.

Conclusion: The comparison of price shows that HSY bridal dresses cost lies between 3 lac to 7 lac and for high conventional it is 30,000 to 50,000. In Maria.B dridal dresses goes from 2 lac to 9 lac and for high formal dresses it lies between PKR 25,000 to 75,000. In Nomi Ansari bridal dresses goes from 2 lac to 4 lac and for high formal dresses it is from PKR 20,000 to 75,000. In Zainab Chottani bridal dresses goes from 3 lac to 5 lac and for high conventional dresses it is from PKR 20,000 to 50,000. Lehengas with coats, long gowns with zardozi, mukesh, and sequins work are also popular.

Author Biographies

  • Dr. Shama Sadaf, Lahore College for Women University, Lahore, Pakistan.

    Assistant Professor, Department of Home Economics, 

  • Komal Hassan, Lahore College for Women University, Lahore, Pakistan.

    Teaching Assistant, Department of Home Economics, 

  • Ayesha Saeed, Lahore College for Women University, Lahore, Pakistan.

    Lecturer, Department of Home Economics, 

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Published

2023-06-30

How to Cite

Sadaf, S. ., Hassan, K. ., & Saeed, A. . (2023). Impact of Online Media on Exploring Luxury Pret Fashion Trends among Brands. Online Media and Society, 4(2), 28-43. https://hnpublisher.com/ojs/index.php/OMS/article/view/34