Selfie-Posting and its Influence on Self-Esteem of University Students: Online Positive Feedback as a Mediating Mechanism

Asif  Arshad; Muhammad Qamar Zaman  Baber; Andleeb  Ikhlaq; Madiha  Hassan

doi:10.71016/oms/k728ee34

Authors

Asif Arshad The Islamia University of Bahawalpur. Author https://orcid.org/0009-0004-0816-1172
Dr. Muhammad Qamar Zaman Baber The Islamia University of Bahawalpur. Author https://orcid.org/0009-0003-9858-4787
Andleeb Ikhlaq University of the Punjab, Lahore. Author https://orcid.org/0000-0002-9426-6023
Madiha Hassan The Islamia University of Bahawalpur. Author https://orcid.org/0009-0003-0199-6938

DOI:

https://doi.org/10.71016/oms/k728ee34

Keywords:

Selfie-posting, Self-esteem, Online Positive Feedback, Social Networking Sites, Youngsters

Abstract

Aim of the Study: This study aims to identify the relationship between selfie-posting on social networking sites and self-esteem under the umbrella of Hyperpersonal Model of Computer-Mediated Communication. Moreover, this study seeks to investigate the indirect effects of online positive feedback between the relationship of selfie-posting and self-esteem.

Methodology: Quantitative methodology vis-à-vis survey method was employed to carry out this research. Data were obtained from 214 respondents through an online administrated questionnaire.

Findings: Results through Structural Equation Modeling indicated a positive and direct relationship between selfie-posting and self-esteem. Moreover, online positive feedback was found to have significant mediating effects of selfie-posting behavior on self-esteem.

Conclusion: The study concludes that selfie-posting not only boosts self-esteem but also enhances positive self-image, self-acceptance and self-respect.

Author Biographies

Asif Arshad, The Islamia University of Bahawalpur.

PhD Scholar, Department of Media and Communication Studies,
Dr. Muhammad Qamar Zaman Baber, The Islamia University of Bahawalpur.

Lecturer, Department of Media and Communication Studies,
Andleeb Ikhlaq, University of the Punjab, Lahore.

Lecturer (HED) & PhD Candidate, School of Media & Communication Studies,
Madiha Hassan, The Islamia University of Bahawalpur.

PhD Scholar, Department of Media and Communication Studies,