Selfie-Posting and its Influence on Self-Esteem of University Students: Online Positive Feedback as a Mediating Mechanism

Authors

Keywords:

Selfie-posting, Self-esteem, Online Positive Feedback, Social Networking Sites, Youngsters

Abstract

Aim of the Study: This study aims to identify the relationship between selfie-posting on social networking sites and self-esteem under the umbrella of Hyperpersonal Model of Computer-Mediated Communication. Moreover, this study seeks to investigate the indirect effects of online positive feedback between the relationship of selfie-posting and self-esteem.

Methodology: Quantitative methodology vis-à-vis survey method was employed to carry out this research. Data were obtained from 214 respondents through an online administrated questionnaire.

Findings: Results through Structural Equation Modeling indicated a positive and direct relationship between selfie-posting and self-esteem. Moreover, online positive feedback was found to have significant mediating effects of selfie-posting behavior on self-esteem.

Conclusion: The study concludes that selfie-posting not only boosts self-esteem but also enhances positive self-image, self-acceptance and self-respect.

Author Biographies

  • Asif Arshad, The Islamia University of Bahawalpur.

    PhD Scholar, Department of Media and Communication Studies, 

  • Dr. Muhammad Qamar Zaman Baber, The Islamia University of Bahawalpur.

    Lecturer, Department of Media and Communication Studies, 

  • Andleeb Ikhlaq, University of the Punjab, Lahore.

    Lecturer (HED) & PhD Candidate, School of Media & Communication Studies, 

  • Madiha Hassan, The Islamia University of Bahawalpur.

    PhD Scholar, Department of Media and Communication Studies, 

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Published

2023-06-17

How to Cite

Arshad, A. ., Baber, M. Q. Z. ., Ikhlaq, A. ., & Hassan, M. . (2023). Selfie-Posting and its Influence on Self-Esteem of University Students: Online Positive Feedback as a Mediating Mechanism. Online Media and Society, 4(2), 1-9. https://hnpublisher.com/ojs/index.php/OMS/article/view/32