Role of Digital Media (E-Papers and Websites) Regarding Food Risk Communication: Comparative Analysis of Pakistan and America

Abstract

This study intends to pour a light upon United Nation’s global agenda of sustainable development goal “Food waste” under the umbrella of risk communication. The main impetus of conducting this research was to evaluate American and Pakistan’s digital media (e-papers & organizational websites) content over food loss. Underlying study will contain quantitative method “survey method” & “content analysis” to explore digital media (organizational websites & e-papers) content regarding food waste using “Social responsibility theory” & “Neo Institutionalism Theory”. According to gathered data researchers concluded that Pakistan’s digital media (e-paper & social media) are not really creating awareness about it but American media does slightly better, but social media and organizational websites are main protagonists in this regard. Therefore, this is proved there is a need of some modifications in “new institutionalism theory” as organizational sites should have to be introduced properly to folk for cognitive type influence especially Pakistani websites are lagging behind in this race as compare to American websites. Whereas media is not acting properly as per social responsibility theory. Planet earth is perilously affected by food waste issue in divergent modus operandi. Underlying study provide framework to media practitioners for assessment and management of food risk around the world and would give academic contribution by exploring risk communication and it is directly applied to food safety declared by United Nations’.