Inter-Media Agenda Setting of Twitter and Traditional Media on Pakistan’s Budget 2019

Abstract

The study aimed to analyze the Intermedia Agenda setting of Twitter and Traditional Media (TV Channels) on Pakistan’s Budget 2019 focusing on economic issues. Pakistan’s media played vital role to influence the opinion and to push twitter trends. This study explored the economic issues that are transferred from traditional media to twitter or vice versa. Fifty-seven days selected that is one month prior to budget presented in 2019 and two weeks after the budget. After salience and ranking of issue, Spearman correlation Cross-lagged correlation and causal direction were analyzed by Rozelle-Campbell baseline. Findings reveled that, there is significant correlation between Twitter and Traditional Media’s (TV News channel) agendas on Pakistan’s Budget 2019 on Economic issues, with time lag of one day. And the one-day time lag exists between transferring of agendas from Twitter to Traditional Media (TV News channels) and vice versa, regarding Pakistan’s Budget 2019 on Economic issues, is significant.