Trust Digitalization and Micro-Level Consumer Choices

Abstract

Trust digitalization or digital trust is the basic need of current global economy with a mandate to establish trust on digital technological solutions through the establishment of trust worthiness, provision of security and through counseling not only to accept but to adopt digital solutions. This initiative require encouragement that motivate stakeholders to set cyber security on top priority as ethical and security lapses already create mistrust on that. In this era of digitalization every action partially or fully performed by the digital platforms including consumption of good and services, demand and supply decision, mode of production, time cost evaluation and many more which indicates the fact that, every decision of micro and macro level are now require digital platforms to complete their action. This paper is an attempt to highlight the buying behavior of individuals and their possible shift from traditional to modern consumer, carried out through survey of 100 respondents at Karachi and come up with the fact that, shopping is a universally common activity all around the globe through but continuous improvement in technology will totally change the mode we are using in ancient days and shed light upon a new way of shopping which is online via different mobile phone applications or through different social media platforms like other disciplines global trade and commerce are now e-commerce having a very big share in economic contribution. Although, the consumer preferences represent a slow but steady shift from traditional to digital platforms as it always saves the time cost of money but the outbreak of COVID-19 was the real cause behind quick shift of consumers as well producers towards the digital systems.