Role of Social Media in Promoting Tourism in Pakistan

Abstract

Current research study explore role of social media in promotion of tourism in Pakistan. Pakistan has multi-colour attraction for the foreigners in term of various tourism places especially northern areas. In the world tourism is a key factor of boosting economy especially for Pakistan due to various natural places. Keeping in view, the researchers conducted survey in Islamabad and Rawalpindi and data collected from n=53 respondents that how social media can play role in promotion of tourism in Pakistan. The findings of the study revealed that almost all the respondents admitted that social media is key tool for promotion of tourism and help people to know about the areas that belong to far areas. The study concluded that in the recent age, social media is most important tool to promote tourism and attract foreigners towards Pakistan. Not only this but also through social media trust of outer world can be win by realizing that Pakistan is a safe country for the tourists.