Impact of Online Advertising on Audience: A Case Study of Tehsil Babozai, District Swat

Abstract

For marketers, online advertising offers a new venue for raising brand recognition and building brand equity. The goal of this study was to see how online advertising characteristics affected the online audience. Online advertising is a type of marketing that makes use of the internet and the World Wide Web (WWW) to provide marketing products as well as to attract, maintain, and enrich the audience. A consumer can find information about the quality and services of products and services from even tiny businesses in comparison to major businesses. There has also been a focus on diverse developments in online advertising, which has resulted in the fact that online advertising has become a challenge for traditional forms of advertising, since multiple internet applications and social sites aid to lead to data more quickly than other contemporary advertisement medium. This is an appealing awareness-raising tool for business promotion. Current research study employed quantitative methodology to investigate the problem and data was collected from n=106 respondents of Tehsil Babozai of District Swat by using self-designed questionnaire using survey. The finding of the study revealed that online advertisement attracting customers and people to somehow found satisfied by purchasing products online.