Analysis of Diffusion of Misinformation on Twitter: Effects of Fake News among Youth of Pakistan



Fake News, Misinformation, Psychological Effects, Youth, Twitter, Artificial Intelligence


Aim of the Study: This research study investigates the profound effect of fake news on Twitter among the youth of Pakistan, specifically focusing on the psychological effects, diffusion mechanisms, and the role of Artificial Intelligence (AI) in misinformation dissemination.

Methodology: Through rigorous data collection and analysis, including the utilization of SPSS for correlation and linear regression tests, this study delves into the intricate relationships between fake news, psychological impact, prevalence of misinformation, and AI usage on Twitter. Data is collected from 200 respondents using purposive and convenient sampling techniques from district Narowal.

Findings: The research findings validate and accept all hypotheses proposed, demonstrating significant positive correlations between fake news on twitter and psychological effects, as well as misinformation prevalence. Linear regression models reveal that fake news on Twitter significantly contributes to psychological effect and misinformation prevalence among youth.

Conclusion: The study underscores the complex interplay between twitter, misinformation, and psychological responses, shedding light on the urgent need for targeted interventions to promote media literacy, critical thinking, and responsible information consumption.

Author Biographies

  • Dr. Muhammad Kamran Khan, University of Narowal, Pakistan.

    Associate Lecturer, Department of Media Studies, 

  • Dr. Gohar Ali, Rawalpindi Women University, Pakistan.

    Visiting Faculty, Department of Media & Communication Studies, 

  • Afifa Tanveer Malhi, University of Central Punjab, Lahore, Pakistan.

    PhD Scholar, Faculty of Media & Communication Studies, 

  • Jahanzaib Shahid, University of Narowal, Pakistan.

    MPhil Scholar, Department of Media Studies, 




How to Cite

Khan, M. K., Ali, G. ., Malhi, A. T. ., & Shahid, J. . (2023). Analysis of Diffusion of Misinformation on Twitter: Effects of Fake News among Youth of Pakistan. Online Media and Society, 4(3), 45-57.