ZAFAR, Abdullah; HUSSAIN, Sajid. Exploring Consumer Engagement with AI Generated Ads vs. Human-Created Ads: Analysis of Perceived Creativity and Effectiveness in Online Advertising. Human Nature Journal of Social Sciences, [S. l.], v. 6, n. 4, p. 151–164, 2025. DOI: 10.71016/hnjss/j9gk6455. Disponível em: https://hnpublisher.com/ojs/index.php/HNJSS/article/view/824.. Acesso em: 17 jun. 2026.