KHAN, Zargham Ullah; ARSHAD , Tania; BUTT, Jaffar Mehmood. Determinants of the Effectiveness of Celebrity Endorsement on Brand Passion and Loyalty. Human Nature Journal of Social Sciences, [S. l.], v. 5, n. 1, p. 134–148, 2024. DOI: 10.71016/hnjss/ak0ebb48. Disponível em: https://hnpublisher.com/ojs/index.php/HNJSS/article/view/437.. Acesso em: 25 may. 2025.