KHAN, Ferryal; KAMRAN, Sohail; MALIK, Fozia; SARFRAZ, Sania. Effect of Brand Image on Consumer Buying Behaviour with Mediating Role of Psychological Factors and Moderating Role of Personal Factors. Human Nature Journal of Social Sciences, [S. l.], v. 3, n. 4, p. 57–69, 2022. DOI: 10.71016/hnjss/cft7z686. Disponível em: https://hnpublisher.com/ojs/index.php/HNJSS/article/view/181.. Acesso em: 26 apr. 2025.