Traveling Canvases of Pakistan: Visual Storytelling of Truck Art through Documentary

Abstract

Aim of the Study: Contemporary style of documentation incorporated with the non-fictional filming is adopted as a fresh and challenging way to promote the craft sector of Pakistan. To introduce the local crafts globally, Truck art-a local craft has been selected as a research practice for its narration in the form of documentary. This research paper analyses the subject of documentary to narrate an informative and authenticated investigation on Pakistani Truck art and its reinterpretation in consumer goods.

Methodology: A hybrid documentary style is designed to incorporate, combining explanatory written text based on extensive research, interviews of the artisans for first-hand knowledge and voice over narration to communicate with the audience through storytelling. A research-based documentary to generate knowledge and skill on traditional craft is devised, combining expository, interactive and observational modes of innovative tool.

Findings: The outcome of the research suggests that a research-based documentary on Truck art will provide a stable formal approach in transmitting a transparent and coherent information in a non-traditional way to broadcast on social media platforms for broader audience.

Conclusion: Thus, the promotion of the local craft through documentary will work as the driving force to forecast the cultural and aesthetic impact locally and globally, which in turn paves way to earn creative capital and contribute to global cultural diversity.