Communication Perspectives in Academic Settings: Employees’ Perception Approach

Abstract

Aim of the Study: Human communication is a very complex phenomenon which involves social and cognitive processes. It affects not only the attitudes of participants but also the pattern of communication (Yate, 2009). Interpersonal communication in the educational institutions is a serious issue. This sector develops human resource that finally joins other departments of society. Therefore, consolidation of the society covertly depends upon the success of educational institutions. The intended study is embedded in the CCO theory (Communicative Constitution of Organizations) by Robert McPhee and OIT theory (Organizational Information Theory) by Karl Edward Weick.

Methodology: The study is qualitative and exploratory in nature. Main objective of the study is to explore relationship between the strategic management and an effective communication. Moreover, it is intended to explore the internal and external factors which affect interpersonal communication. Finally, to suggest measures for effective communication in academic settings. The present study is qualitative and interpretive in nature. Population of the study is 8 female colleges of district Khushab. The area is further delimited to four colleges. As per the convenient sampling technique, eight employees (two from each college) are selected as sample. Data is collected through open ended interview and interpreted by the researcher with reference to the theoretical perspective of the study.

Findings: The results express strong relationship between the strategic management and an effective communication. The results also provide guideline that how human resource can be optimally utilized by a carefully designed management strategy. The study proved that healthy communication environment in educational settings is necessary for the consolidation of the institution.

Conclusion: The study concludes that a well synchronized and strategic manger, with carefully designed management strategy, takes the lead in developing a healthy communication environment.