Factors Affecting the Success of Social Movements in Pakistan: A Case of Women’s Rights Movement

Abstract

Aim of the Study: The objective of this research study is to identify different factors that contribute to the success of social movements in Pakistan. It determines how the general public may influence government policies, as they are not included in legitimate channels of policymaking.

Methodology: A case study design is employed in this study. Primary data is collected from key informants of different social activists fighting for women's rights in Pakistan. Semi-structured interviews were conducted with twenty key informants. Thematic analysis is used to analyze the collected data and then themes are generated.

Findings: Different factors are identified including leadership, the effectiveness of targeted issues, legal cover, pillars of power, support of other social groups, funds to organize social movements, media coverage, modes of action, opposing elements, social influencers, and the size of movements that affect the success of a social movement.

Conclusion: This research has identified several important factors that contribute in the success of social movements. The policymakers need to address these identified factors in order to diffuse social movements. Identified factors that contribute to the successful social change enable activists, advocates, and organizations to create more effective tactics. Stakeholders may maximize their effect and raise their chance of attaining desired results by identifying and analyzing these elements.