The Influence of Leadership Styles on Employee Retention in the Electronic Media Industry: A Mediation Model Examining the Role of Job Satisfaction

Abstract

Aim of the Study: The basic objective of this empirical study was to observe the impact of leadership style on the job retention of media workers of Pakistani news channels.

Methodology: A questionnaire was administered to 435 media employees, from 12 different news and current affairs channels, required to respond about their leaders’ style of leadership and about their job attitudes satisfaction, and retention. Data from 349 complete and appropriate responses were selected for the study.

Findings: Study results proposed that transformational and transactional leadership both styles have a positive and significant relationship with job satisfaction and retention. The relationship of Laissez-faire with job satisfaction was not significant but retention is weak and positive.

Conclusion: This analysis elaborates impact of transformational leadership is overall high on job retention through the job satisfaction of media employees. Finally, the study suggests to media leaders adopt the more appropriate style for the enhancement of satisfaction and retention of subordinates.